Marketing Essay Example | Topics and Well Written Essays - 2250 words - 11

Marketing - Essay Example Most importantly, it is important to understand that these 7P’s also reflect upon the overall performance of the firm and must be aligned with the overall strategy of the firm. As such it is important that different aspects of marketing shall be designed in such a manner that they allow firms to develop their strengths in the market. Uniqlo is one of retail stores in UK offering women’s and Men’s clothing over internet as well as through its stores. It is important to note that Uniqlo is a Japan based firm offering the products to many countries of the world including UK. The unique business model of the firm allows it to involve itself in every process of manufacturing and marketing of the product and its subsequent sales. This report will therefore attempt to provide a comprehensive analysis of the 7P’s of the marketing process undertaken at the firm besides comprehensively covering PESTLE analysis and assessing its impact on the firm. UNIQLO is an international brand offering men’s and women’s clothing since 1984. Traditionally, it is a Japanese casual wear store with international presence in many countries including UK, US, Korea, Japan etc. Uniqlo originally is a part of Fast Retailing Co, it is now a fully owned subsidiary of the firm with listings on the Tokyo Stock Exchange. The early history of the company suggest that it focused on selling men’s wear only and it entered into the second segment of the market at later stage. Since late 1990’s firm has developed a unique business model based the model adapted by â€Å"The Gap†- an American casual wear giant.(Wilson & Barbaro, 2006). Accordingly, the firm was able to sell its own branded cloths outsourced through other manufacturers. This SPA or Specialty retailer of Private Label Apparel- provided UNIQLO a very different strategy to follow and it has implemented this strategy across the board in almost every country where it is

Pros and Cons of working in both right-to-work and forced unionism Research Paper

Pros and Cons of working in both right-to-work and forced unionism states from employees point of view - Research Paper Example The advantages of unionization include that employees enjoy more benefits, employment is more secure and senior workers are usually secure. The disadvantages of unionization include that the fees burden workers, the worker sacrifices their autonomy and merit is disfavored due to the regard for seniority. From the discussion, the advantages and the disadvantages of the two systems show that RTW favors organizations, but unionization is friendlier to the affairs of workers. The question as to whether states should adopt right-to-work or unionization laws has remained a hotly debated issue. Right-to-work laws stop unions from subjecting workers to some security clauses, compelling them to join unions or pay fees as a condition for employment. Through this paper, the question of, whether employees should be subjected to right-to-work laws or unionization laws – depending on their advantages and disadvantages – will be answered. The advantages of the Right-to-work system include that the right to work inclusion is a fundamental right, which is expressly guaranteed and expressly provided for, in the US constitution. This implies that the right-to-work system allows the worker, the right to their choice to associate or not to associate with a workers’ union, in the case that they find benefits from it or not. Further, without affiliations to any workers’ union, the system allows employees to choose whether other reductions, apart from those of taxes should reduce their earnings (Moore 460). For that reason, the system offers the advantages of giving workers the opportunity to make a choice of what they would like to do with their salaries, without being compelled to join any unions or their salaries being slashed (Honthaner 200). The second advantage of the right-to-work is that it allows workers to avoid the business aspect of unions, noting that unions are businesses offering

To construct a small commercial database and demonstrate its Essay

To construct a small commercial database and demonstrate its functionality - Essay Example To get the selected items delivered, the user has to register with the site and set up a payment and delivery plan. The order details are mailed to the user’s registered email. Delivery (ID, IssueDate, IssueTime, Type, DeliveryDate, mobileNumber,RecipientFirstName, RecipientLastName, RecipientAddressLine1, RecipientAddressLine2, RecipientCity, RecipientPostCode, RecipientPhone) The attributes completely represent all required aspects of the delivery. If the customer wishes to have the products delivered at residence, the option can be selected or the customer can get the order shipped to a particular shop. Brand Name is to be considered as an attribute of a separate entity brand. This is to ensure, a particular brand name is always referred to with the same spelling and name description. In case the name of the brand changes, only one change will have to be made. The item selected is usually not timestamped. The item stays in the cart only till the user’s login session. In case, a user logs out without checking out, the selected item is sent back to the available product

BUS205-Introduction to Aspects of Business Law Essay

BUS205-Introduction to Aspects of Business Law - Essay Example Rights against Costumes R Us English National Operetta Company (ENOC) entered into a contract with Costumes R Us for the purchase of theater costumes. The contracts of sale are governed by Sale of Goods Act, 1979 which defines a contract of sale in s.2 (1) as: ‘a contract whereby the seller transfers or agrees to transfer ownership in goods to the buyer in return for a money consideration called the price.’ In the given case, Costumes R Us agreed to manufacture and deliver theater costumes to ENOC and ENOC agreed to pay ?5,000 in return. The agreement was made on 1st May 2010. This is an agreement to sell. It pertains to future goods which would be delivered on 1st September 2010. But before Costumes R Us could begin the manufacturing process for the agreement, on 1st June 2010, a fire broke out due to a fault of some children and burnt down their premises. They could not manufacture the costumes and hence could not deliver them to ENOC. ENOC has threatened to sue Costum es R Us for damages. Costumes R Us could not perform their promise. ENOC had to purchase the same quantity of costumes from Theatre Togs Ltd at a cost of ?6,000. ENOC is looking to recover their resulting loss in the form of damages from them by suing them for breach of contract. Costumes R Us would look to defend by pleading on the basis of Doctrine of Frustration. ... The happening event must have been outside the contemplation of the parties at the time they entered into the agreement. Where the parties have foreseen the likelihood of such an event arising and have made express provision for it in the contract the doctrine of frustration will not apply; and iii. The frustrating event was not self induced. In other words, the frustrating event must not have been the fault of, or due to the actions of, either of the contracting parties. In the given case, on June 1st 2010, the fire accident rendered it impossible for Costumes R Us to manufacture the costumes. The event is a frustrating event. On May 1st 2010, the time of making of the agreement, this event could not have been foreseen as it is not normal that the whole premises of a business are burned down due to an outbreak of fire. According to the given facts, the fire was caused by some children who were playing with matches near the premises. Therefore, the fire was not caused due to negligen ce or a fault by either of the parties. On the other hand, the breakout of fire occurred before the stipulated time of delivery i.e. 1st September 2010. If three months were sufficient for Costumes R Us to recover from the accident and perform their promise of making the costumes and delivering them, the Doctrine of Frustration would not be applicable. The subject matter of this contract is not of existing goods. It pertains to future goods which would be manufactured by Costumes R Us in the future. The fire could not have destroyed the subject matter of the contract. But it can be assumed that the machinery required to process the material was destroyed so the subject matter could not have been brought into existence. The courts would discharge both the parties from the contract by the

Sally Bingham''s life Essay Example | Topics and Well Written Essays - 250 words

Sally Bingham''s life - Essay Example Bingham realizes that California and Massachusetts were deregulating electricity. Because she loves the people, Bingham views it as an opportunity to educate them about how generation of electricity takes place (Freedman, 2007). Sally sees her past life as having been more challenging and difficult to live. She admits having had many challenges in trying to sort out what was right for her. In the present, she is making differences in the environment, which she views as being divine.The challenges she experienced and sorted taught her always to keep her heart open to any future challenge. The experience makes her view her future to be more comfortable and challenge free as she has learnt to embrace and term any challenge as an adventure (Freedman, 2007). Culture greatly influence Sallys social role as a wife and mother. After high school, she opted for marriage as the norm of her society in order to become a mother and a wife. Her husband has a decent job, she in effect sees herself as not needing a job since it was the husbands cultural responsibility to provide for them( Freedman,

Assessment Essay Example | Topics and Well Written Essays - 500 words - 7

Assessment - Essay Example The purpose of assignment is to make the learners execute the skills learned in the class on a particular case assigned to them by the teacher. Assignments may be individual or be group assignments depending upon the complexity of the tasks and the resources required to achieve them. Group projects are usually more complicated tasks that are achieved by the students in supervision of the teacher. Class tests and final exam are part of the process and they tend to assess the skills gained by the learners till those respective points in time. I would use quizzes, viva, and individual assignments to develop the skills of my learners individually and use group projects to develop their interpersonal skills. â€Å"The primary goal is to choose a method which most effectively assesses the objectives of the unit of study† (Oxford Brookes University, 2011). In these group projects, learners will be expected to learn about the various types of health and beauty salons, the different kinds of beauty treatments that these salons offer, and the services of hairdressing in the form of a completed advertisement poster, booklet, or worksheet. The strength of quizzes is that they encourage students to pay attention to the lecture all the time. The limitation is that students require close supervision for the assessment to be fair. The strength of assignments is that they provide the learners with an opportunity to demonstrate their skills individually on a particular case. The limitation is that students may copy one another’s work especially when the same assignment has been given to all. Group projects may be used to develop interpersonal skills in the learners so that they are able to work in the professional life as part of a team. Coordination among the workers in a health and beauty salon is very important because many clients are delivered services by a group of professional workers, some doing the hair while others applying

Life in the 13 Original Colonies Essay Example for Free

Life in the 13 Original Colonies Essay In the 1600’s and 1700’s, the economies of the northern and southern colonies were affected due to many different factors. Because of the different climates and geography of their land, the northern colonies and southern colonies had different resources available to them, which shaped their societies into what they are today. The resources available to the northern colonies were completely different from the resources that were available to the southern colonies. In the northern colonies, due to the climate and geography of their land, crop growth wasn’t as successful as it was in the south. The could weather and rocky land made it hard for them so as time went on, the northern colonies became more of an industrial people and relied more on manufacturing things like naval equipment and rum. A few of the northern colonies participated in what they called a triangular trade system where New England traded rum for slaves from Africa and then these slaves were given to the west indies in exchange for sugar and molasses, which was made into rum again. The northern colonies heavily relied on this system and it was this that brought New England success. In the south, the climate was mainly warm and perfect for crop growth so the southern colonies became more agricultural. The main reason the south had such great success in the area of crop growth was because they discovered a great cash crop called tobacco. Due to it’s addictive nature and great taste, the demand for it was very high. The south purchased tons of slaves because farmers relied on slavery to help the success of their farms and crops. They were different from the northern colonies in this way because the north rarely used slaves. They merely transported them. Education was strongly affected by the geography and climate also, believe it or not. The North was cold and hard to grow crops in so they were more industrial based. This meant that all of the people needed to know how to read and write in order to make deals with the other nations. In the northern colonies, there were very few public schools. Therefore, the parents of children usually just hired a tutor until they went off to a university. If the family couldn’t afford a tutor, then they either sent the child to a public school, or didn’t educate them at all. In the south, the climate and geography was perfect for growing crops. Therefore most people lived on large farms called plantations. There was less emphasis on education in the south because most of the people were  slaves or indentured servants. Also, even many of the landowners didn’t know how to read or write because not much is needed to know in order to farm and they didn’t have to worry about trading overseas. They left that to the north. Ultimately, the geography and climate of the northern and southern colonies was the main factor that shaped the societies into what they are today. For instance, the north had horrible luck in climate for crop growth, which made them more of an industrial group of settlers. The south thrived on crop growth, which made them more of an agricultural group of settlers.